简体中文
This website uses cookies to improve user experience. By using our website, you consent to all cookies in accordance with our Cookie Policy. AcceptLearn More

The Three Keys to the Chinese Market: Specialized Channels, Content and Localization

Planning to expand into the Chinese market? Beyond localization and marketing content, choosing the right channels guarantee an effective result. The Chinese market with its gre...

07-18

2019

China's reaction to the E3 2019: Is game localization worth it?

The E3 2019 has come and gone. Here at Wiitrans, we have rounded up hot topics and details on how Chinese gamers feel about this year’s E3, and share our take as a professional mul...

06-15

2019

How to Localize Apps for the Chinese Market丨Wiitrans

According to a study by the China Internet Network Information Center (CNNIC), China has the most number of smartphones users in the world. As of December 2018, there were 817 mill...

05-13

2019

A Large Market with a New Force: The Profile of Chinese Consumers

Chinese consumers have been extremely active in recent years, and are gradually making overseas purchases on a regular basis. To help you better attract the large numbers of Chines...

04-03

2019

Chinese Cosmetic & Personal Care Products Consumption Trend

"The personal care products and cosmetics market in China, known as the ‘beautiful economy’, has made unprecedented achievements after more than 20 years of rapid development. At p...

03-18

2019

The Chinese Gamer, The Buyer: No Chinese, No Rave Review

Gamer segments in China are undoubtedly the ones that are growing the most rapidly these days. For example, Statistics by SteamSpy showed that by April 2017, there were already up ...

02-12

2019

5 Tips for Digital Marketing for Hotels in 2019

In 2018, constantly increasing cross-border tourism brought new growth for hotels in various countries. However, the direct hotel booking businesses are facing challenges from OTA ...

01-15

2019

13 Upcoming Translation & Localization Industry Events in 2019

In the first month in 2019, it is time to thinking your translation and localization event schedule. We have gathered a list of events and conferences in language industry to help ...

01-03

2019

Entering the Chinese Market: Start by Localizing Your Content

How important is China's games market? In 2018, the global games industry raked in a total revenue of 137.9 billion U.S. dollars. China accounted for 28% of this figure. C...

12-10

2018