Chinese Cosmetic & Personal Care Products Consumption Trend
"The personal care products and cosmetics market in China, known as the ‘beautiful economy’, has made unprecedented achievements after more than 20 years of rapid development. At present, the cosmetic market has shown the best development momentum. The study of consumption behavior both reflects the trend of consumption choices under the influence of the prevalence of attractive appearance and concretely shows the upgrading of consumption brought about by economic development, providing an important reference for the cosmetic and personal care industry to grasp the development opportunity to win market choices.” Brady Ni, vice-president of Nielsen said.Integrated Marketing: Online and OfflineTraditional Retail Trade vs Overseas Online Shopping: the War of Quality GoodsNielsen data shows that in the past 12 months, the penetration rate of online shoppers was 35%. Among them, shoppers aged 18-24 and 35-45 are the main group of online shopping. Relatively speaking, online shopping customers are younger and more educated.In overseas online shopping, replies such as “Guarantee of quality products” (42%) and “You can buy products not available in China” (41%) drive 60% of consumers to order overseas products on overseas online shopping sites. 51% of Chinese consumers would even to buy cosmetic and personal care products on foreign shopping websites like Lookfantastic, Feelunique, and Beauty Expert to buy and direct-ship or forward the products into the country.There is a huge demand for foreign cosmetic and personal care products in China, but nearly all overseas online shopping sites have not yet to have their contents localized into Chinese. Websites wishing to tap into this enormous Chinese market and attract the attention of Chinese consumers should contact us. We can localize and translate 40+ languages into Chinese for your shopping portal or app.